Brand that Facebook Fan Page
|April 15, 2011||Posted by Deb | Handcrafted and Online under Facebook, Your Business Identity|
In a previous post, I talked about getting your Facebook Fan Page established and gave you some actions items to get those first 25 fans to like your page. Here’s a link to the post in case you missed it.
As it turns out – I’m working on that very thing myself. Reading the information shared by Tamar Weinberg and Tim Ware about Building the Perfect Facebook Fan Page – I learned several things I did not know and in case you missed them – I’ll share two of them again:
1. The Profile Image
The profile picture in the upper left corner of your Fan Page is 180 Wide x 540 High (pixels). I did not know that. I had assumed that I needed a square 50 x 50 pixel image / logo for that spot. Turns out you can select a square that size from the larger image used for that piece of page real estate. Wow! That’s a lot more room for sharing information. As I thought about it a little more – I realized I really disliked how my positioning statement (in the About section) looked. Just sits there on the page looking a little bland. What if I added it to my logo and also added my Twitter handle? That would be a little more interesting.
Before you know it – I had removed that bland looking version of the position statement, modified the logo image, sized it to 180 pixels wide and uploaded it to the page. I did not take up the entire 540 pixels in height because that seemed to push the page navigation options too far down the left side of the page. Mine worked out to be 327 pixels high after I added the new information. What do you think?
2. The Photo Strip
The group of 5 pictures that shows up at the top of the fan page (assuming you have photos uploaded) is a perfect opportunity to get creative about sharing who you are with people who visit the page. Make an impression – reinforce the focus of your business, that much I already knew. What I did not know was how much creative control you can have over that part of the page. While it’s true that on pages – it’s not possible to control the order of the 5 images – it is possible to decide which images are used and create an interesting relationship between those images.
I gave it a try and I’d love to know what you think – check out the Handcrafted and Online Fan Page and let me know.